YEARLY
Producer Awardees
20+
Industry Collectively
1000s
Satisfied Clients
1500+
Research Done
YEARLY
Producer Awardees
20+
Industry Collectively
1000s
Satisfied Clients
1500+
Research Done
The Real Reason Most Homeowners Never Make It to Landed
Here’s how it played out:
- Started with a 2-bedroom condo. $837,000. The stepping stone, not the dream.
- 5 years later, a 3-bedroom penthouse. $1.938 million. The next deliberate move.
- Then the landed home. $3.7 million. The end goal they’d planned for from day one.
Most people get this backwards. They focus on buying their dream home first, then wonder why the math never works.
With Pink and Queen, we work the other way around. Every property bought with a purpose, mapped to a long-term plan, built around the end goal you want to reach. We don’t just help families buy and sell. We help them plan the moves that compound.
The question isn’t whether landed is possible for your family. It’s whether you have a strategy that gets you there one intentional step at a time.
From HDB or Condo to Landed Property
Using Our Proven 3-Step PNQ Compass Framework
When you work with us, you aren’t just getting a standard service—you’re getting a roadmap.
Here is exactly how we’ll protect and grow your wealth, every step of the way:
Step 1
Perspective
Before any decision, we get the full picture so you can see your situation the way an investor would.
- A complete look at your current financial position
- A clear picture of what your home can actually sell for
- The market context most owners never get shown
- The blind spots that quietly hold upgrades back
- A view of your real options before you commit
Step 2
Navigation
Once we know where you stand, we work out together how to move from where you are to where you want to situate your family.
- A sequenced plan from your current home to the next
- Rent-back and extension arrangements where useful
- Sale proceeds unlocked before you commit to the next home
- Sale and purchase timed as one coordinated move
- One move only, with no temporary rentals in between
Step 3
Quality Decisions
Every property considered, every offer made, every negotiation point held to a standard that protects your family long-term.
- An uncompromising checklist before any property is recommended
- Off-market opportunities vetted before they reach a portal
- Aggressive negotiation focused on your numbers, not the asking price
- A purchase price below market value where the deal allows
Find Out If Your Current Property Can Take You To Landed
Tell us where you are today. Pink and Queen show you where your portfolio can take you, and exactly how to get there safely.
- A clear look at where your home stands today, and how far it can take you.
- A step-by-step plan from where you are now to a landed home, based on your actual finances.
- A clear yes-or-no on whether the market suits your move right now.
- Both Pink and Queen present, with zero obligation to proceed.
Claim Your FREE 60-Minute PNQ Strategy Session
Here’s 5 Case Studies Showing
PNQ Compass Framework In Action
Case Study 1
How Mark & Mei Ling Sold an HDB in 30 Days and Bought a Penthouse $80k Below Market
The Fear
The holiday market is supposed to be dead. Selling an HDB fast during Christmas, while buying a penthouse below market value, is supposed to be impossible. Mark and Mei Ling were told to wait.
The Move
We treated the sale and the purchase as one coordinated move, not 2 separate transactions. That opened timing and pricing leverage on both sides of the deal at once.
The Result
HDB sold in 30 days. Penthouse secured at $80,000 below market value.
Case Study 2
How Jeff & Felicia Sold a Blocked-View Unit and Secured a 3-Month Extension
The Fear
The view was blocked. On paper, that meant a slow sale, a discounted price, and a rushed handover. Jeff and Felicia were bracing for all three.
The Move
We refused to let the blocked view define the unit. Positioning, pricing strategy, and buyer targeting were built around what the home actually offered, not what it lacked.
The Result
A 3-month extension, so the move-out happened on Jeff and Felicia’s timeline, not the buyer’s.
Case Study 3
How Nash & Heda Upgraded Without Moving Twice
The Fear
Sell first and you move twice. Buy first and you stretch the finances thin. Most upgraders feel trapped between the 2 options, and Nash and Heda were no exception.
The Move
We structured the sale with a rent-back arrangement. The cash proceeds were unlocked, the family stayed in the same home, and the next move happened within the span of one month.
The Result
Cash in hand. No interim rental. No double move. One clean transition into the upgrade.
Case Study 4
How Tommy & Darcie Turned an “Inefficient” Roof Terrace into a Landed Upgrade
The Fear
Buyers were calling the penthouse roof terrace inefficient space. Inefficient space does not command premium pricing. Without the premium sale, Tommy and Darcie’s landed upgrade was off the table.
The Move
We re-educated the market on what a private rooftop actually delivers. The terrace stopped being “extra square footage that doesn’t count” and started being the lifestyle reason to buy the unit at all.
The Result
Sold at a premium. Proceeds funded the landed upgrade in full.
Case Study 5
How Shirley & Zhilong Turned a Lost Deal into a Better One
The Fear
Losing the property you have already committed to in your head is one of the most disorienting moments in a property journey. The instinct is to give up or settle for less. Shirley and Zhilong were running out of time to do either properly.
The Move
We held the line on the original criteria, refused to let urgency drag the standard down, and worked the market hard against a closing window.
The Result
A superior replacement secured. Not a compromise. An upgrade on the original plan.
We Are
Pink and Queen
2 Sisters Helping Families Grow Wealth Through Property
Pink and Queen are property investors themselves, and that’s the part that changes how they work.
With more than 20 years of combined experience in Singapore real estate, they bring an investor’s eye to every conversation. They have a sharp read on numbers, a feel for where the market is moving, and an honest belief that real estate, done well, is still one of the most reliable ways a family can build wealth and retire comfortably.
“Transforming lives through Real Estate”
That belief is why they’ve helped many families own private property, whether as a forever home or a long-term investment. And it’s why they work as a duo: 2 perspectives on every plan, 2 heads on every negotiation, twice the care for every family.
If you are ready to find out what your current property can actually do for you, this is where that conversation starts.
Discover the Awards Behind Our Work
PropNex PNG The Gala Dinner 2017 -
Top 100 Producer
PropNex PNG The Gala Dinner 2018
Top 74 Producer
PropNex PNG The Gala Dinner 2019
Top 137 Producer
Propnex’s Gala dinner 2022
Propnex’s Gala dinner 2023
Propnex Gala Dinner 2025
Propnex Gala Dinner 2026
Frequently Asked Questions
What if we don't have enough cash liquidity right now?
Most families assume they need more cash than they actually do, because they have never mapped CPF accrued interest, sale proceeds timing, and loan structuring side by side. The strategy session shows you the real number. Almost always, the pathway is more open than it first looks.
What happens if the property market drops after we buy?
Every plan we build is stress-tested against a worst-case scenario before we recommend you proceed. That includes a cash buffer, a downturn correction on the new property’s value, and a check that your household can still hold the mortgage if one income drops. If your numbers don’t hold under those conditions, we tell you to wait.
How do we avoid renting a temporary place between selling and buying?
We use delayed completions, structured rent-backs, and sequenced negotiations so you move once: from your current home straight into your landed home. We have done this for families with young children, ageing parents, and complex school commitments.
What if we buy a landed home that needs huge renovations, or turns out to be hard to sell later?
Our process includes an uncompromising checklist the property has to meet before we recommend it. That includes its long-term re-sale potential, not just its current appeal. If a property doesn’t pass, you don’t see it on your shortlist.
Is this really free? What's the catch?
There is no catch. The session is 60 minutes, complimentary, and obligation-free. We extend the full strategy value upfront because clarity sells itself: if we are not the right fit, you still walk away with a clearer view of your portfolio than you arrived with.


















